The AMBER Alert System began in 1996 when Dallas-Fort Worth broadcasters teamed with local police to develop an early warning system to help find abducted children. AMBER stands for America’s Missing: Broadcast Emergency Response and was created as a legacy to 9-year-old Amber Hagerman, who was kidnapped while riding her bicycle in Arlington, Texas, and then brutally murdered. Other states and communities soon set up their own AMBER plans as the idea was adopted across the nation.
How does it work?
Once law enforcement has determined that a child has been abducted and the abduction meets AMBER Alert criteria, law enforcement notifies broadcasters and state transportation officials. AMBER Alerts interrupt regular programming and are broadcast on radio and television and DOT highway signs. AMBER Alerts can also be re-disseminated through lottery, digital billboards, Internet Ad exchanges, Internet Service Providers, Internet search engines, as well as wireless devices such as mobile phones.
What is the criteria for an AMBER Alert?
- Law enforcement must confirm a child has been abducted.
- The child must be under the age of 16 or have a proven mental or physical disability.
- Law enforcement must believe the child is in danger of serious bodily harm or death.
- There is enough descriptive information about the child, abductor, and/or suspect’s vehicle to believe an immediate broadcast alert will help.










